Clocking up 15,666 kilometers
Between May and August this year, 72 Kräuter Mix employees covered a total of 15,666 kilometers while cycling to work. They were participating in the cycle to work campaign organized by the health insurance company AOK and the German Cyclists’ Association.
The Abtswind-based production company for herbs, vegetables and spices, which has been the largest supporting member of Mix for Kids since the association was founded, has been taking part in the nationwide ‘Mit dem Rad zur Arbeit’ (‘Cycle to Work’) initiative since 2005. This year, well over 50 employees took to the pedals over at least 20 days of the campaign.
The Kräuter Mix team harnessed their sporting ambition to protect the environment and improve their health. But that’s not all: they also rode their bikes to help children in need. For every kilometer completed, the company donated 15 euro cents to Mix for Kids – a total of 2350 euros. As a small thank you, Kräuter Mix gifted all cyclists a sports shirt featuring the Mix for Kids logo.
The employees who clocked up the most kilometers received promotional bags with cycling accessories from the health insurance company AOK, who also organized a raffle in which one employee won a pannier bag.